Marketing Treasures Volume 14

Volume 14, Number 1 ....... January 2005

Electronic Branding
What is a Brand Promise?
Beyond Promotional Bookmarks
Twinkle, Twinkle Little Star…
Table Top Easel Pads
Libraries and Bookstores
Golden Opportunities

Volume 14, Number 2 ....... February 2005

Marketing Plan Essentials
What is Drip Marketing?
Shop Your Own Services
Valuing Libraries
Libraries and Retail Space
Law Librarians Take Notice
OCLC Advocacy Campaign
Pens, Pens, and More Pens
Golden Opportunities

Volume 14, Number 3 ....... March 2005

National Library Week Sampler
What is Market Segmentation?
A Grand Slam Promo!
Digital Libraries Network
The Library
Law Librarians Candid Camera
Libraries Matter
Library Literary Festivals
John Cotton Dana PR Awards
Golden Opportunities

Volume 14, Number 4 ....... April 2005

Newsletter Publishing
What is a Call to Action?
Logo Embroidery
A License to Read
PAGES Filler Service
Library e-Postcards
Connecting with Clients
Golden Opportunities

Volume 14, Number 5 .......May 2005

The Role of Color in Branding
What is? Webinar VS Webcast
Library Baseball Cards
Library Marketing Community
Thinking Outside the Book
Library License Plates - More!
Tell Your Friends
PR Makeover Event
Golden Opportunities

Volume 14, Number 6 .......June 2005

Slogans & Taglines
What is a Clickthrough Rate?
RSS Feeds in the Promo Mix
Library Marketing SIG Brief
Ogden Farmer's Library Cards
PR & Publicity Awards Deadline
Golden Opportunities

updated 2/20/06

Volume 14, Number 7 ....... July 2005

Brochure Makeovers
What is Marketing vs Promotion?
Promoting Law Firm Libraries
Fishbon Video Newsletter
Idaho Bookmark Templates
ROI of Libraries
Help this Marketeer: Exter Library
Golden Opportunities

Volume 14, Number 8........August 2005

Australian Government LibrariansTackle Marketing
What Are Bundles of Satisfaction?
Cross Promotion Opportunities
Answer the Phone with Your Brand Name
License Plate Promotion Toolkit
Creating a Library Sales Force
Top 10 Slogans
Help this Marketeer: Quincy Library
Golden Opportunities

Volume 14, Number 9........September 2005

Pointers For Better Focus Groups
What Is A Marketing Mix?
Open Houses For Solo Librarians
Washington State Library Marketing Plans
Singapore Nat'l Library Board...
....Winning Marketing Strategy
Send The Right Message
National Medical Librarians Month
Einstein's Big Idea
Help this Marketeer:
...Selling Ads
...Promoting Services to Teachers
Golden Opportunities

Volume 14, Number 10........October 2005

Taking Cues from Service Companies
What Is A Touchpoint?
Forget the Slides
Why Libraries Matter: A Story Long Overdue
Wall Words
32 Innovation Tips
Brand Gap: A Review
Contests to Enter
Help this Marketeer: Centennial Celebration
Marketer SOS Update: Library Cards
Golden Opportunities

Volume 14, Number 11........November 2005

Tips for Holding Brainstorming Sessions
What Is a Dog?
Pollak Library Slide Show Advertising
Blueprint for Your Library Marketing Plan
Free Articles for Library Newsletters
New Yorker Cartoons
World Almanac Monthly Events
2006 Renaissance Library Calendar
Help this Marketeer: Centennial Celebration
Marketer SOS Update: Library Newstr Advertising

Volume 14, Number 12........December 2005

What to Include in A Logo Design RFP
What Is Product Positioning?
Check Out Umbrellas
BookLetters
OCLC Perceptions Report
IFLA Marketing Papers
Golden Opportunities

updated 2/20/06