Marketing Treasures Resources
This is not an exhaustive list, but it will get you started. If you know of a library marketing link that you think should be included, send it to marketingtreasureslinks@chrisolson.com. The resources have been catagorized into the following broad topic areas:
Web sites Dedicated to Library Marketing Topics | Resources from Vendors | Resources for Library Advocacy | eCatalogs with Library Promotion Stuff | The "@ Your Library" Campaign | National Library Week | State Library Marketing Campaigns | Contests & Awards to Enter | Learning Opportunities | Materials and Readings |
Web Sites Dedicated to Library Marketing Topics
Library Media & PR
http://www.ssdesign.com/librarypr/
Filled with marketing ideas and resources this site looks like it hasn't been updated since 2003-- we're trying to reach the web site administrator. In the meantime there are plenty of ideas and graphic resources which still can be used in promotion programs.
MLS (Marketing Library Services) newsletter
http://www.infotoday.com/mls/mls.htm
Although this is a subscription-based newsletter, there is usually one or two free articles per issue available on their web site.
IFLA Management & Marketing Section
http://www.ifla.org/VII/s34/somm.htm
The Management and Marketing section of IFLA (International Federation of Library Associations and Institutions) publishes a newsletter and provides an international perspective on library marketing topics and activities. The site offers marketing related papers/articles presented at past IFLA conferences. In Oct 2004 we learned this group is preparing a library marketing resource. As soon as it's ready, we'll announce it in Marketing Treasures.
Library Marketing Village
http://www.communityzero.com/librarymarketing
A virtual community for discussing library marketing issues created by Chris Olson. Although the community has quite a few members, it is relatively quiet. We have plans to rennovate the village and connect it to Marketing Treasures. In the meantime, you can download a couple of nice free library graphics and a recipe for Fortune Cookies.
Library Avenue
http://www.libraryavenue.com/id29.htm
Ideas for promoting school libraries easily adapted to other information service settings.
Sheila Webber's web site
http://dis.shef.ac.uk/sheila/marketing/sources.htm
Sheila, a lecturer in the Dept of Information Studies at Sheffield University (UK), has compiled an excellent list of library marketing resources, as well as a handy list of general marketing references.
SuperLibrarian
http://www.njlibraries.org/Resources/index.htm
The New Jersey State Library offers a supercharged promotion campaign theme, complete withQ-time movie and life-size poster. If you need a boost, click to watch the movie. http://www.njlibraries.org/vid.mpeg
Marketing Ideas for Libraries
http://www.owls.lib.wi.us/info/desks/bc/imarket/default.htm
Compiled by Beth Carpenter, this site lists resources for advertising/publicity, electronic/online tools, and the marketing process.
NSLS Library Marketing Center
http://www.nsls.info/marketing/index.html
A very nice resource of quality marketing resources and materials. Maintained by the North Suburban Library System in Illinois.
Southern Ontario Library Service (Canada)
http://www.library.on.ca/Profinfo/MarketPR.html
Look at the list of promotion ideas from other libraries.
UI Current LIS Clips: Library and Information Services Marketing
http://www.lis.uiuc.edu/clips/
Compiled in September 2003 by Marianne Steadley and Chuck Gray, this site has plenty of timeless resources to consult.
eCatalogs with Library Promotion Stuff
American Library Association Online Store
http://www.alastore.ala.org/
Posters, bookmarks, and more are listed and shown in this online catalog from the American Library Association. The site includes items for promoting "@ Your Library" campaigns and National Library Week. You can also find toolkits and books on library promotion topics.
Highsmith Upstart Online Catalog
http://tinyurl.com/61mh
Lots of reading promotion materials and school library campaign theme sets. All reasonably priced.
Demco
http://www.demco.com
The direct url is too long. Go to their learning materials menu, and you'll see a link for Library Promotions or try this abbreviated link http://tinyurl.com/68s6
The Renaissance Library Collection
http://www.renaissancelibrary.com
Publishers of calendars, note cards, and posters using gorgeous photos of historic libraries located around the world. Items can be customized for resale or customer appreciation gifts.
Screen Savers for Librarians
http://www.libraryhq.com/screensavers.html
PC and Mac screen savers with themes related to popular books and authors.
JanWay Company
http://www.janway.com
A nice selection of custom printed fundraising and promotion items tailored to libraries.
Gaylord
http://tinyurl.com/6tbcx
Has a large selection of items using the ALA library symbol.
Flashing Star Pins (as seen at library conference exhibits)
https://www.flashingblinkylights.com/
This is the source for pins with flashing LED lights. Big assortment, including jewelry and flashing logo pins.
The "@ Your Library" Campaign
ALA @ Your Library Campaign
http://www.ala.org/alas/pio/cmpaign/campaignamericas.htm
The official and central web site for the ALA @ Your Library Campaign: The Campaign for American's Libraries. Includes lots of free resources and reports on what libraries are doing in the United States and around the world. The site is updated frequently and offers a listserv for receiving updates about the campaign. Each state library association has its own @Your Library campaign theme and program.
Brodart is a sponsor of the @ Your Library campaign
http://www.brodart.com/whatsnew/mary_grandpre.htm
Request free, limited edition poster and bookmarks.
http://www.ala.org/acrl/marketing.html
The Association of College & Research Libraries @ Your Library campaign.
Learning Opportunities
Marketing the Library: Web-based training for public libraries. 6 self-paced training modules.
http://www.olc.org/marketing
Keeping it Simple: Marketing @ Your Library. This was an interactive seriers for all library personnel within the North Surburban Library System. The handouts can be used to help develop a marketing plan.
http://www.nsls.info/marketing/keepingsimple.html
Workshops and training in the UK offered by CILIP
http://www.cilip.org.uk/training/training/mf
Library Marketing: Tips and Techniques ( Live satellite broadcast on February 18, 2005)
http://www.dupage.edu/COD/index.php?id=31
Workshops and presentations
Chris frequently leads sessions on various marketing topics at national and local library meetings. Check her schedule to determine if a topic of interest is being offered near you. Chris also provides private training sessions tailored to an organization's particular requirements.
