Newsletters

Thank you for visiting the Design section of the Chris Olson & Associates web site. We are currently updating our design pages and the services we offer to libraries and information services. The following description provides an overview. If you are currently planning a newsletter project and would like information on the newsletter design and production services we offer, please contact Chris Olson at 410-647-6708. Or outline your requirements in an email message and send it to Chris@ChrisOlson.com.

I apologize for the inconvenience!

Chris Olson
Principal Consultant

Overview

Although Chris Olson never envisioned her Art History undergraduate degree to be a marketing consulting asset (she originally wanted to be an art museum librarian!), her knowledge of color, design, form, shape and function allows her to work easily with the designers and illustrators she has chosen to be associated with Chris Olson & Associates. Clients are encouraged to express their requirements and let Chris Olson interpret it for them in the language of design. In addition, because she embraces a client's overall marketing strategy, she is able to guide clients towards clean and memorable designs and away from design pitfalls and disasters. All of the designers working with Chris Olson & Associates have either won peer-reviewed awards, or have worked on Chris Olson & Associates projects for more than 10 years. Designs done for client logos, brochures, direct mail pieces, product packaging, stationery materials and web sites have received numerous awards.

Newsletters are popular forms of communications with customers and can be regular publications that give a library visibility in this age of self-service internet users. Chris Olson & Associates not only designs newsletters, but we also provide editorial writing services (link to wnews), and production support on a regular schedule, taking care of the all the final production tasks, including printing and mailing for paper newsletters, and creating PDF files and e-mail broadcasts for electronic versions. Many times we produce newsletter computer templates where the client writes the text of the newsletter into the template eliminating the need for copy-fitting. We receive the draft from the client electronically and proceed to add graphics and typography touches that polish the newsletter's final presentation. Whether black and white photocopy, a four-color layout with photographs, or an electronic transmission, our designers can give your newsletter a "must-read" look.

To review our portfolio of newsletter samples, download the pdf file now (2.2 MB).

In June 2003, Chris Olson will be presenting a half-day workshop on newsletter production at the SLA annual conference in New York City. Click here to read the workshop description. To register for the workshop, go to the SLA web site at www.SLA.org.