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Thank you for visiting the Design section of the Chris Olson & Associates web site. We are currently updating our design pages and the services we offer to libraries and information services. The following description provides an overview. If you are currently planning a design or branding project and would like information on the specific design services we offer, please contact Chris Olson at 410-647-6708. Or outline your requirements in an email message and send it to Chris@ChrisOlson.com.
I apologize for the inconvenience!
Chris Olson
Principal Consultant
Overview
Although Chris Olson never envisioned her Art History undergraduate degree to be a marketing consulting asset (she originally wanted to be an art museum librarian!), her knowledge of color, design, form, shape and function allows her to work easily with the designers and illustrators she has chosen to be associated with Chris Olson & Associates. Clients are encouraged to express their requirements and let Chris Olson interpret it for them in the language of design. In addition, because she embraces a client's overall marketing strategy, she is able to guide clients towards clean and memorable designs and away from design pitfalls and disasters. All of the designers working with Chris Olson & Associates have either won peer-reviewed awards, or have worked on Chris Olson & Associates projects for more than 10 years. Designs done for client logos, brochures, direct mail pieces, product packaging, stationery materials and web sites have received numerous awards.
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Brochures
Our brochures are powerful combinations of design and writing to extol our client's products and move the customer to action -- be it to use the library, to call an information service, or to place an order. Many times brochures are part of a larger package, such as poster displays or direct mailings. Regardless of scope, our brochures represent our clients to their customers in lieu of a personal interaction. It is our job to make sure that our clients put their best foot forward.
Information Sheets
Of all the promotion and collateral materials we produce for our clients, information sheets (also known as fact sheets) are the most requested and versatile. Our strategies for designing and producing information sheets enable clients to continue projecting a consistent, professional image long after we have proceeded to other assignments. Not only do we design the graphic treatment, layout the text and produce sheets, we also print the same sheets without text. These are used by our clients in conjunction with either Pagemaker or MS Word templates which we create to ensure future information sheet production looks professional. To produce information sheets in-house the client uses the software template to layout the text and print the file onto the preprinted sheets. Our portfolio shows information sheets with text and without.
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