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Thank you for visiting the Writing section of the Chris Olson & Associates web site. We are currently updating our writing and editing pages and the services we offer to libraries and information services. The following description provides an overview. If you are interested in having brochures or information sheets written for your library, and would like information on the specific writing and editing services we offer, please contact Chris Olson at 410-647-6708. Or outline your requirements in an email message and send it to Chris@ChrisOlson.com.
I apologize for the inconvenience!
Chris Olson
Principal Consultant
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Overview
Because we know library and information services, writing web site content, fact sheets, display ads and newsletters comes easy to us. Clients find it rewarding to work with Chris Olson & Associates because we speak "libraryeez" and understand the messages our clients want to transmit. Once again the marriage of marketing savvy and library knowledge benefits clients as Chris Olson produces headlines and copy which capture attention, stress benefits and value, and move customers to action. Augmenting her own writing style are associates, who as writers and editors work with Chris Olson on ghostwriting articles, preparing press releases, writing conference programs, focusing web pages, and creating storyboards.
Our web site writing and editing work relies on the marketing insights and promotion skills developed through our paper-based projects, complemented by our understanding of the electronic presentation of information. A well written web site presents its information seamlessly, flowing smoothly from one link to another, and presenting information in bite-sized "chunks" with short sentence lengths, making it easy to scan in a quick sweep. We write web site content to the target audience and follow the friendly style prevalent on the internet, when it's appropriate.
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