Graphic Identity Standards

Thank you for visiting the Design section of the Chris Olson & Associates web site. We are currently updating our design pages and the services we offer to libraries and information services. The following description provides an overview. If you are currently planning a design or branding project and would like information on the specific design services we offer, please contact Chris Olson at 410-647-6708. Or outline your requirements in an email message and send it to

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Chris Olson
Principal Consultant


Although Chris Olson never envisioned her Art History undergraduate degree to be a marketing consulting asset (she originally wanted to be an art museum librarian!), her knowledge of color, design, form, shape and function allows her to work easily with the designers and illustrators she has chosen to be associated with Chris Olson & Associates. Clients are encouraged to express their requirements and let Chris Olson interpret it for them in the language of design. In addition, because she embraces a client's overall marketing strategy, she is able to guide clients towards clean and memorable designs and away from design pitfalls and disasters. All of the designers working with Chris Olson & Associates have either won peer-reviewed awards, or have worked on Chris Olson & Associates projects for more than 10 years. Designs done for client logos, brochures, direct mail pieces, product packaging, stationery materials and web sites have received numerous awards.


Graphic identity standards are especially important in organizations where more than one individual or agency will be using the final logo, and when a consistent visual brand treatment is desired. Graphic standards specify all aspects of the visual usage and treatment of a logo, including how the logo is to be used, its color palette, positioning guides, stationery and signage applications, electronic media usage, taglines, and co-branding relationships with other graphics. Chris Olson & Associates has developed comprehensive standards for a number of clients including several national library networks featuring page layout templates and original clip art images developed especially for the network libraries.

To review our portfolio of graphic standards, download the pdf file now (99 KB).

Updated 3/5/05