Management Partner

Engaging the marketing services of Chris Olson & Associates offers many advantages, one of which is the objective and knowledgeable insights Chris Olson lends to every project. Her library development and management experience augmented with her continued involvement in the information services profession enables her to understand current library issues being encountered by her colleagues and clients.

Managers who discuss their marketing and library management situations with Chris Olson soon realize the advantage of having her as a personal consultant. Her ability to envision the role of marketing practices and concepts in everyday library activities is a strategic asset. Seeing opportunities and situations from a marketing perspective comes naturally to Chris Olson, allowing her to offer unique insights, ideas, advice and guidance to library and information service managers.

Library managers facing competition from other information services, and who are looking to reposition or reinvent their library to take advantage of a marketplace opportunity, will find Chris Olson a reassuring voice in the turmoil of change. During her professional career, Chris Olson has charted the course of numerous library reinventions and marketplace reposition, giving her the insight that only experience can provide. When it comes time to blueprint a new service, to define features and target markets, and to launch a branding program, clients place their confidence in Chris Olson and her associates to create and implement the strategies of a successful marketing project.

Hire a VP of Marketing Without Adding a Staff Member

Managers who wish to discuss a library marketing challenge to gain a different perspective or who want to retain the insights and recommendations of Chris Olson, are invited to discuss their requirements with her. She can be reached at 410-647-6708. Or write a message outlining your needs to Chris@ChrisOlson.com. Consultations are billed at an hourly rate and are conducted either by phone, virtual meeting, or onsite.